I'm sorry, friend, but you won't win it over. No way. Piracy is in every detail of the life routine in post-USSA. You can not overcome the mentality of millions of people, who are got used to piracy and regard it as something usual in their lives. It may sound awful to you, but it's exactly what it is like. I know quite a lot people, who undisguisely laugh at the entire idea to BUY mp3s or books via internet.
I also would like to augment one of my posts about the effectiveness of e-commerce. You know, that you can buy nearly everything via Amazon or other websites. So, my friend bought a (shooter) computer game via Amazon, waited for quite long, and the CD was spoilt. I myself bought a Half Life 2 licensed CD from a local computer shop and it was spoilt, too! The other situation: my colleague ordered a book on international law by a modern Russian author, paid for the order and so on. He didn't receive his order at all!
An other example: somebody needs a book to write a diploma work. He's got a month to go. Variant 1: to order, pay, sit and wait. The book won't come on time and this guy fails his diploma. Variant 2: to download for free and write your diploma excellently. Got it? I wish you'd never have an idea to order a digital camera via internet in Ukraine, since I even don't want to imagine, what you can get out of this deal for all your hard-earned money paid!
These are the reasons why piracy is epidemic in Ukraine... Why? Why does all this e-commerce suck so much? Why do hundreds of people in Ukraine get fooled by this "fair deals"? Why do people have to pay for something, which can easily appear to be broken or spoilt? People in post USSA trust e-commerce here to a much lesser point, than in EU, and you have to admit it.
What as to I-Phones, it's not truth, just a very stupid and naive stereotype! IPhones are used mostly by younger people, mostly pretty wealthy, who do not have any intentions to have interest in classic rock, Nazareth, or any other bands. They listen to modern one-note club music and they don't give a fuck about old school and do not think of buying any music, since their favourite club "musicians" release LPs on digital download. The people, who are oldschool fans, usually are quite poor, and do not have or use modern gadgets. And yes... the divide index between poor and rich in Ukraine is awful.